Most Business Intelligence (BI) products can help you answer questions that are understood in advance. But what about your follow-up questions? The ones that come after someone reads your report or sees your visualization? With the Qlik Sense associative model, you can answer question after question, moving along your own path to insight. With Qlik Sense you can explore your data freely, learning at each step along the way and coming up with next steps based on earlier findings.